How to create a Customer Avatar for your Business – Day 2 with Digital Deepak

Yesss.! This is what i said when i get my first assignment approved by Deepak Kanakaraju’s (Digital Deepak) Digital Marketing Internship Program and not just that i also received Rs. 1100 on the approval. This internship program comes with many perks. It’s not only a Digital Marketing Course that helps you understand Digital Marketing but also helps you to understand it’s working and execution effectively with the help of assignments.

If you haven’t read my previous blog about the introduction of this course by Digital Deepak then you can read it by clicking here.

Learnings

So let me tell you about the second assignment given in the previous week and i.e To create a Customer Avatar for your Brand/Business.

Firstly, What Is Customer Avatar?

Let’s understand customer avatar in the simplest way, what if I tell you to sell something to a person? You have to know that person better and try to understand what are his/her needs. Right? Mostly yes, but their need comes from their work background, education, hobbies, and etc. So the first task will be knowing these details about your customer. But when it comes to more number of people like in thousands then you can collect such data using a survey method. You cannot create a marketing strategy for each individual so what you will do is to look for similar answers and making one ideal customer whose details match most of the customers. Now let’s look at what is the actual definition of Customer Avatar.

A customer avatar is a detailed profile of your ideal customer. It doesn’t make assumptions or categorize people into groups. The avatar focusses on one person and outlines everything about them. It goes into much greater depth than a regular marketing persona, providing marketers with many more targeting tools.

Source:  Einstien Marketer

I also searched about this on Google where i came across the below image which has helped me better to understand the 4 Dimensional Customer Avatar.

So, i think now you get the idea of what is exactly Customer Avatar. So let’s move on to the next step which is how to create your own customer avatar.

Customer Avatar

How To Create Customer Avatar?

The first thing you will be requiring is questions to build a customer avatar survey. A few of the questions are listed below. You can use those or make your own question which you think will help you to know your customer better. I recommend Google Forms as most of the survey companies offer limited questions in the free version of service. Simply visit google forms and create your own forms just like I did for my 2nd assignment. You can check and fill out my Customer Avatar Survey form to understand better. 

Once you created your own customer avatar survey form simply share with people on your social media or using ads to get the most possible response. This reminds me of a law that Deepak Kanakaraju has shared during the second class. The law of larger numbers, the larger the no. of responses the most accurate your data will be. If you want to know more just search about it and you will find it tons of articles on the topic. Let’s see how the response we got from people looks like.

After you got all the data as shown above. Now, you need to be a little bit creative about a person you want to make your ideal customer. The first thing is extracting data from the responses we have received as shown below.

Right after you got all the data as shown above. Now, you need to be a little bit creative about a person you want to make your ideal customer. The first thing is extracting data from the responses we have received and write it as below to keep it simple and easy to understand. As shown below.

Name: Kamran (A random name for the Avatar)

Age: 18 – 24 Years

Gender: Male

Location: Aurangabad

Annual Income: ₹1 – 2 Lakhs

Education: Undergraduate

Marital Status: Unmarried

Type of person: Extrovert

Current Work Status: Freelancers

Preferred Mode of Digital Education: Online Courses

First Thing To Check-In Morning: Instagram

Phone Using: Android

Laptop/Computer: Windows


Now you have details let’s bring some life into it. You can simply write a description of a
person like you are introducing your friend to someone. Just keep in mind to add these
details while introducing. That’s it, you successfully prepared a customer avatar for your
business. Isn’t this simple? Similarly, I prepared a customer avatar for my business
according to the responses I received. So i want you all to meet – Kamran.

Kamran

Kamran is 21 years old and lives in Aurangabad in the Tier-II city of Maharashtra. He is currently an undergraduate and a final year student. Kamran is currently doing freelancing and is a technology enthusiast. He is very active on Instagram and prefers to check it at first overall other social media. When it comes to learning online he prefers online courses rather than ebook or live webinars. Kamran is an Extrovert. He uses Windows Laptop/Computer and Android phone in day to day life for computer-oriented tasks.

Well, that’s it in this article let me know if you have created your own customer avatar in comments below. Thank you so much.

Content Creators Meet-up

Everyone has been posting something important on their feeds/profile/timeline or whatever you called it with the hashtag #LatePost and i was also thinking about what i missed to post on social media?

I had to look into my phone gallery app and keep on scrolling until i found dozens of pics of YouTube Meetup 5.0. which was happened on 14th December 2019. Exactly 5 months from today. Here is the poster of the event.

YouTube Meet-up 5.0 was an event which was powered by Blog Vlog and organised by Aurangabad Buzz in Aurangabad City. The meetup was called by me and my friends Shafiq Khan and Sky Sam (Syed Sohail) who also were the hosts of the event.

So here are some photos of the event with all the content creators of Aurangabad including Bloggers, Tiktokers and YouTubers who have been present in the event.

I was like really? Did i totally forgot to post this? But later i scroll my gallery app and also found a photo of mine which was the reason for not posting about this event on social media platforms and on my blog on the right time. Here is that pic…

What did you think that i am going through?

I would talk about this in my next blogpost and will let you know the reason behind why i am not in any of the photographs of that event. But here are few vlogs of some youtubers who have shoot a small part of their vlog with me as i have organised this meetup.

I also want to thank our venue partner Sufees Lounge and Social Media partners Aurangabad Buzz, We Love Aurangabad and Unicorn Wings of India without whom this meetup wouldn’t be possible.

Thank you to all the content creators for their love and support. We’ll sure meet and have an amazing meetup after the lockdown ends.

Thank you once again. Stay safe and stay at home.

My New Resolutions

I know people make resolutions every year to conquer their goals. This not only helps them to achieve their aim but also build confidence and keep them motivated.

I too had made many resolutions in the past but things didn’t go well as planned. I think, here, inconsistency is not the only issue which we face when we try to achieve our aim.

So i started making a list:

1. Try to make little goals for every aim. Goals helps you to achieve the aim.

2. Give priority to your goals. The most important thing you need to do first.

3. Time is important. So decide how much time you should give to your goals and achieving your aim.

If you read the heading of the above image where i have listed ‘My New Resolutions’ and there is a reason why i haven’t wrote it My New Year Resolutions. Though i’ll implement it in this year i will add such resolutions every month and will continue to do it every day throughout the year.

This will ensure me that i have a period of one month to make it a habbit and easy to track my progress.

I would like to here your views on this blog post. Please comment down below. Thanks for reading.

Eid-ul-Adha Mubarak

Eid-ul-Adha Mubarak

Assalaam u alaikum.

Wish you all a very Happy Eid-ul-Adha. The Eid of Sacrifice. Many Muslims go to perform Hajj this month and as we all know there were two incidents which took place in the Holy City – Makkah (Mecca). The first was was very much disturbing as due to the lightning fall on the crane which was near to the Kaaba & the another one which happen commonly at the time of throwing stones on the Shaytan’s (Devil) Statue. Both the incidents have taken lives of the hundreads of people and many people get injured at same time. May Allah grant them all peace and Jannat-ul-Firdous (The Higher level of degree) and those who are alive may Allah bless them with sabr (Patience)… Ameen.

Eid-ul-Adha Mubarak
Eid-ul-Adha Mubarak

The Eid-ul-Adha was celebrated with peace in India. Some of the minor incidents happened due to Beef Ban, Muslims have been not allowed to do slaughter on cow. Instead, Mostly goats and some other animal’s are left to perform sacrifice. As a result many poor people remained unable to buy them well as in cow 7 person can contribute to make a sacrifice at a time while one goat on behalf of one single person only.
The Eid-ul-Adha is the sunnah of Prophet Ibrahim (May Allah have peace and mercy upon him) and it was followed by the last messenger of Allah Prophet Muhammad (Peace and blessings be upon him). Muslims all around the world greet and meet their family, relatives and friends after offering prayer of Eid-ul-Adha and gives charity, food to the poor people.
Alhumdulillah for all the blessings that you bestowed on us, Ya Allah.

India and Muslims

HINDUSTAAN or MUSLMAAN Mili Aazadi Jis Se Wo Shakhs Musalman Hi Tha Diya Hind Ko Taj Mahal Jisne Wo Shakhs Musalman Hi Tha Aaj Kehte Hain Kuch Log Ke Dehshat Gard He Musalman Shuru Ki Jisne Jang e Aazadi Ki Wo Tipu Sultan Musalman Hi Tha Jaha Lehrata Hain Tiranga Aaj Bhi Badi Shaan Se Kiya Tameer Jisne Laal Qila Wo Shakhs Musalman Hi Tha Sare Jahan Se Achcha HINDUSTAN Hamara Likha Jisne TARAN e HIND Wo IQBAL Muslman Hi Tha Yun Hi Nahi Azad Ho Gaya Azad e Hind Jab Azadi Mili Hind Ko Wo Mahina Ramzan Hi Tha 15 Aug 1947 (27 Ramzan, Raat Shabe Qadr Ki or Din Juma Ka Tha Happay Independence Day

QUICK IMPORTANT GUIDELINES ON QURBANI (HANAFI)

Qurbani ka janwar Kharidte waqt kin kin cheezo ka dhayan rakhna chahiye:- 1) Naak agar bilkul sukha hai to bhi bimaar hai. 2) Naak me agar paani behraha ho to bimaar hai. Naak me sirf gillapan hona chahiye. 3) Janwar ko chala kar check karo langada na ho. 4) Sing tuti na ho. 5)Pahela teeth 2 ya 4 ho. 6) Agar 1/4 se kam tuti hai to chal jayegi. 7) Kaan kata hua na ho. 8) Khoobsurat bhi ho. 9) Huzur alayhissalaam ke naam se qurbani zarur kare. 10) Aaj kal log bade aur expensive janwaar lekar dikhawa karte hai. Yaad rakhe dikhawe ki niyyat se na le. Ye riyakaari hai aur riyakaari ko chota shirk khaha gaya hai. 11) Huzur alayhissalaam ne jo janwaar ummat ke liye ziba kiya wo white tha magar ankho ke paas, tango ke paas aur pet pe black tha. Agar aisa janwaar mile to subhaan Allah. Sunnat bhi ada hogi.